We recently published an article about Dan Abramson, who launched Brogamats for guys who do yoga. Following the untrodden path of yoga "for dudes", last week, Dan rolled out a new yoga project. He's crowdfunding to create the new yoga-themed action figures for kids. "Yoga Joes" are the classic green army men toys. Instead of fighting, Yoga Joes are doing Downward dogs and Warriors II.
“In the same spirit of getting more dudes into yoga as I’ve always been evangelizing, I’m now including military men and women returning from wartime, as yoga is being used as a treatment for PTSD. Plus, kids can grow up playing with them and learn that yoga is for everyone, both men and women. And I think they’re funny as hell,” Dan said.
You can help Dan by supporting his Kickstarter campaign here.